MAKEUP THAT EMPOWERS YOU BEFORE YOU PUT IT ON
RealHer Cosmetics is a brand founded on the idea of empowering women through self-confidence stemming from their motivational messaging on the packaging on every product. The owner, Bill Xiang, was being driven to start a brand after the birth of his daughter, Yarie. He wanted to create not just a makeup line but one that genuinely helps woman conquer their everyday struggles and needs.
For the first two years, RealHer gave 20% of its earnings to the non-profit organization AAUW. AAUW advances equity for women and girls through advocacy, education, philanthropy, and research. While the brand continues to work with AAUW, their 2018 goal will be adding a new initiative to educate and empower woman through a new platform called the #REALHERSISTERHOOD launching this spring.
What is the #REALHERSISTERHOOD?
After creating RealHer, he and his all-female team instated the #REALHERSISTERHOOD, a digital community for women in all stages of their professional and personal life to find or be a mentor, as well as talking beauty and sharing makeup advice in the community.
For Bill, the birth of his daughter unintentionally became the rebirth of himself, from businessman to role model. Bill knew that not all women had a mentor or role model they could go to for advice and empowerment. Our #REALHERSISTERHOOD is the basis for what Bill hopes to be a global community of women empowering each other, starting with empowering themselves one lipstick at a time. After receiving your first purchase, you will be given an access code to the #REALHERSISTERHOOD.
Header image via