FashionNicola Styles

Style Crushing on Fenty x Puma

FashionNicola Styles
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Rihanna returns to New York Fashion Week with a dominating force, introducing her latest daredevil FENTY PUMA by RIHANNA collection at the majestic Park Armory among dunes of illustrious pink sand and motocross riders in the air. Bearing witness to the feat is a bold global fashion crowd knocked over by a collection that intersects beach chic with motorsport sexy. Once again, FENTY PUMA by RIHANNA make waves and fuse luxury and sport in a way that only R2ihanna and PUMA can.

“This collection is a mix of two worlds: motocross and surf. It was a challenge to bring them together, but it ended up being the perfect combination,”
— beams Rihanna.

True to the FENTY PUMA by RIHANNA DNA, Rihanna continues to play with gender-fluid silhouettes and oversized shapes paired with sexy body-con styles. Perennial collection favorites are re-imagined in new seasonal appropriate fabrics and colors. The classic Track Suit is updated with a surf-inspired twist with neon bungee cords and super lightweight rubber coated leather. The iconic lacing leggings were refashioned with bungee cords and cutouts up to there in pop colors from Cherry Tomato, Bae, and Evening Blue. Stand-out details include two never-before-seen images of Rihanna in funky executions like triptych and distorted checkerboard overlays featured on best-selling styles like the Crew Neck Long-sleeve Tees, Short Sleeve Tees, and Oversized Hoodies.

Text: beautypress / Fenty Rihanna x Puma New York
Photos: Fenty Rihanna x Puma New York

Creative Director + Editor-in-Chief