The Elomi Portrait Project a thought-provoking experience merging art, fashion and data inspired from IBM Watson, designed to shift society's perception of women beyond just what the eye can see.
Elomi partnered with five influential female artists - Zoe Buckman, Sam Cannon, Suma Jane Dark, Jordan Sondler, Camila Rosa to create one-of-a-kind portraits that give viewers deeper insight into women's unique stories and perspectives. Featured in the portraits are five pioneers in the body positivity space: Nicolette Mason, Chastity Valentine, Essie Golden, Chanté Burkett, Kristine Thompson.
IBM Watson used to collect and analyze online influencer data including blog posts, news articles, and interviews, analyzing text and spoken data to create an understanding of each woman's prominent personality traits, intrinsic motivators, fundamental values, and most commonly-expressed emotions. Each artist presented with a personal narrative about their assigned woman who integrated IBM Watson data analysis with high-touch human analysis to provide a more comprehensive view of the woman used to inspire their featured artwork.
There is so much more to a woman than meets the eye, her substance, her story and yet her appearance tends to define her. The Elomi Portrait Project is about shifting this perception of women. "For us, the Elomi Portrait Project is the start of the journey," says Laura Simon, CMO, Wacoal Europe, "It is about telling Elomi Stories most creatively and engagingly. You will see as the month's progress and into the new year there is more to come from the brand."
The artwork from The Elomi Portrait Project unveiled in New York on Thursday, October 26 at a media event at 393 NYC Pop Up Space (393 Broadway, ground floor). The media event included a bra-fitting experience with Elomi's fit experts and a panel conversation, "The Transformers" hosted by OKREAL's Uli Beutter Cohen, which profiled three influential women's journeys to change the status quo to be more inclusive of fuller figures.