Amazon partners with RED.org for an exclusive shopping experience this holiday season.

Amazon partners with RED.org for an exclusive shopping experience this holiday season.

Amazon joins (RED) in the fight to end AIDS with unique holiday shopping experience and exclusive content on Amazon.com/RED
Special edition (RED) Echo launching today; Amazon will donate $10 to fight AIDS for every (RED) Echo sold.

From November 20th through the end of December, shoppers can choose from more than 150 (RED) products including fashion, cosmetics, kitchen goods, tech and more at Amazon.com/RED or via the Amazon App. On December 1st, World AIDS Day, Amazon will highlight (RED), the Global Fund, and (RED) products to bring awareness to the fight, and throughout the campaign extraordinary video content from (RED) celebrity supporters will encourage people to shop (RED) and save lives this holiday season.

Sharing smart ways to shop and give back, stars including Neil Patrick HarrisTyra BanksDJ KhaledRicardo KakaAllison Williams, Javier Munoz, Jay EllisYvonne Orji  and supermodel Anne V highlight their favorite (RED) product picks, available on Amazon.com/RED.

As the Official Payment Provider of (SHOPATHON)RED, long-standing (RED) partner Bank of America is making every dollar spent go even further. For every dollar spent on Amazon.com/RED from November 20 until December 31, Bank of America will donate 30 cents – the daily cost of life-saving HIV/AIDS medication in sub-Saharan Africa - up to $1.5 million.

Every (RED) purchase made by shoppers this holiday will have a real impact. The life-saving ARV pills, when taken daily, save not only the life of mothers living with HIV; they also prevent the virus being passed to their unborn babies. As well as providing medication, (RED) money to the Global Fund also supports prevention, testing, counseling and care services programs. 

To underline the impact shoppers can have by choosing (RED) products this holiday, Allison Williams, Jay Ellis and Yvonne Orji came together with (RED) in Africa to visit (RED) supported programs on the ground. 

Deborah Dugan, CEO, (RED), said:

“Our collaboration with Amazon will make the gift of giving more impactful than ever before. I am so grateful to the incredible team at Amazon who has made our ambitions of turning the holidays ‘(RED)’ a reality. Together with their enormous customer base, Amazon is helping to ensure lifesaving HIV/AIDS services are being delivered to communities most in need.”